“Engineering and strategy: returning to the case of southwest airlines, an analysis in production and technology management” (2012) Escuela de Administración de Negocios, (73), p. 209–217. Disponível em: https://ojs-ean-pruebas.metarevistas.org/index.php/Revista/article/view/595 (Acesso em: 1 outubro 2026).