Proposing a model to diagnose the culture of sustainable entrepreneurship in the academic community. Case: Universidad de Cundinamarca, Seccional Ubaté, Colombia

Nowadays, the group of people who recognizes the problem of sustainability is growing, but facing this problem requires ways of thinking and acting that are consistent with the principles and values that should be studied and strengthened to understand sustainable entrepreneurial culture. Therefore, this article aims at analyzing the proposal and results of the application of a model to diagnose the culture of sustainable entrepreneurship and the appropriation of the concepts of entrepreneurship and sustainability in creativity workshops in the academic community. This research is exploratory in nature, with a phenomenological and qualitative ordinal character, and uses convenience sampling from the educational community of Universidad de Cundinamarca, Seccional Ubaté. We inquired about the theoretical references for the construction of the proposed model, the implementation of a workshop for the development of the creative capacity, and the application of a questionnaire at the beginning, at the end, and six months after to the attending population. The purpose was to estimate the profile of sustainable entrepreneurial culture and to verify the reliability of the instrument using Cronbach's alpha. We managed to obtain a diagnosis of the sustainable entrepreneurial culture profile from the academic community, with the highest score in the environmental dimension, to confirm the reliability of the instrument - internal consistency-, and to verify the appropriation of the concept of sustainable entrepreneurship in workshop attendees.