The aim of this article is to characterize aspects that are related to endogenous entrepreneurship in indigenous communities of south-western Colombia, from the understanding of their traditions and customs, among other elements. In the methodology, we collected data to be analyzed with qualitative methods from the collection of stories, knowledge meetings, and in-depth interviews, in order to understand the productive vocations of the community and thus characterize the dynamics of endogenous entrepreneurship in the Emberá Chamí community of the Dachi Drua reservation, located in the municipality of Tuluá, Colombia. Based on the recognition of the close relationship among endogenous entrepreneurship, in which there is evidence, at a theoretical level, of an opportunity for conceptual development, with the concepts of collective identity and endogenous development, the findings present some strategies for action that are necessary to face challenges related to endogenous development in today's society, with the particularities of the Colombian context. The main contribution of this study is related to the understanding and characterization of historical and social aspects experienced by indigenous communities that, despite ideological, cultural and physical changes, have remained as a fundamental part of the country's cultural roots in the construction of a collective identity that permeates all individuals, as they are part of a multicultural configuration that must be preserved.
