La intención emprendedora (IE) en el entorno académico es un tema de investigación que cobra relevancia dentro del campo del espíritu empresarial, debido al potencial emprendedor identificado entre los estudiantes universitarios. En ese sentido, la presente investigación tiene como objetivo identificar los determinantes intención emprendedora universitaria (IEU) en Colombia. Para esto, se consideran las 33 universidades de Colombia que participan en el proyecto Global University Entrepreneurial Spirit Student’s Survey (GUESSS). Usando un modelo de ecuaciones estructurales partial least squares path modelling (PLS-PM), se integran elementos de la teoría del comportamiento planificado (TCP) como las actitudes (AC), normas subjetivas (NS) y el control conductual percibido (CCP) para predecir los aspectos que anteceden al comportamiento emprendedor. Dentro de los resultados se tiene que para este caso los factores como NS y CCP tienen una relación positiva con respecto a la IEU, mientras que las AC no presentan significancia, esto debido a aspectos cognitivos complejos que pueden ser influidos por otros elementos, como el entorno social. Estos resultados tienen implicaciones teóricas acerca de la integración de la TCP en la IEU e implicaciones prácticas para el fomento de la IEU hacia los universitarios colombianos.
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