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      19 items found.

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      • Neurodesign: application of neurotechnology to interpret emotions which affect decision making when buying online in platforms such as e- commerce from the spanish retailing sector

        DOI 10.21158/01208160.n85.2018.2057
        181-196
        2018-11-27
        Daniel Puente Berdasco, Carlos Andrés Pinilla Díaz
      • Relevant Research Topics in Administrative Sciences: a View from the Analysis of Networks

        DOI 10.21158/01208160.n91.2021.3093
        2021-12-16
        Abel Aníbal del Río-Cortina, Jorge Armando Amador-Moncada, Rafael Ricardo Rentería-Ramos, Iván Darío Urrea-Ospina
      • Relevance of digital marketing in the companies of Aburrá Sur

        DOI 10.21158/01208160.n88.2020.2696
        81-101
        2020-11-09
        Carlos Andrés Trejos-Gil
      • Epistemólógical analysis óf management and innóvatión módels in SMEs in the cómmerce sectór in Latin America: literature review

        DOI 10.21158/01208160.n98.2025.4131
        2025-05-11
        Luz Marelby Díaz-López, Víctor Julio Balanta Martínez, Lucelly Correa Cruz
      • Statistics models for the efficacy of digital marketing

        DOI 10.21158/01208160.n84.2018.1923
        2018-04-16
        Sara Londoño Arredondo, Yessica Johana Mora Gutiérrez, Marisol Valencia Cárdenas
      • Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

        DOI 10.21158/01208160.n80.2016.1313
        12-25
        2016-06-13
        Amalia Novoa Hoyos, Mauricio Sabogal Salamanca, Camilo Vargas Walteros
      • Exploration on web design and architecture. Their application in the banking sector from the customer´s perspective

        DOI 10.21158/01208160.n80.2016.1456
        41-58
        2016-06-13
        Katherine Leyva Vallejo, Lina Alarcón Barrera, Leonardo Ortegón Cortázar
      • Social imaginary of social responsibility in the agro-industrial sector of the department of Magdalena, Colombia

        DOI 10.21158/01208160.n90.2021.2977
        153-168
        2021-08-05
        Devinso Jiménez-Sierra
      • Traditional and digital marketing tools used by large companies in developing countries and their relationship with export performance: the case of Costa Rica

        DOI 10.21158/01208160.n89.2020.2817
        33-50
        2021-03-18
        Josué Quirós-Gómez, Susan Arce-Gutiérrez
      • The influence of price and the strategies of visual communication based on cultural symbols of ecological brands and sustainable consumption preferences

        DOI 10.21158/01208160.n77.2014.822
        168-182
        2014-03-13
        Haidy Johana Moreno C.
      • Factors in urging impulse purchase in the context of online group buying

        DOI 10.21158/01208160.n89.2020.2846
        177-196
        2021-04-26
        Augusto Rodríguez-Orejuela, Nathalie Peña-García, Maria Isabel Casañas-Chavez
      • Effects of the psychological characteristics of CEOS at the levels of business internationalization: the case of the born global in Latin America

        DOI 10.21158/01208160.n90.2021.2849
        123-138
        2021-04-26
        Gustavo García-Cediel
      • Relevant innovation factors existing in educational institutions of the higher educational sector in Colombia during the years 2014 - 2015

        DOI 10.21158/01208160.n86.2019.2289
        35-55
        2019-09-03
        Ivonne Edith Castro-Torres, Edwin Leonardo Méndez-Ortiz
      • Factores críticos de éxito en las etapas de entrega y utilización de proyectos: el caso de la industria de juegos de suerte y azar en Antioquia (Colombia)

        DOI 10.21158/01208160.n88.2020.2618
        123-144
        2020-08-26
        Diego Alejandro Quintero-Ríos, Silvia Teresa Morales-Gualdrón
      • ICT, an effectiveness factor in the application of digital marketing to retail businesses

        DOI 10.21158/01208160.n80.2016.1460
        105-116
        2016-06-13
        Ricardo Prada Ospina
      • China y América Latina: ¿Socios estratégicos o competidores?

        DOI 10.21158/01208160.n82.2017.1642
        73-90
        2017-07-26
        Juan Manuel Gil Barragán, Andrés Aguilera Castillo
      • Marketing places as a strategic tool used in the municipality of Viota Cundinarmarca, Colombia

        DOI 10.21158/01208160.n83.2017.1822
        119-139
        2017-11-27
        Adriana Rocío Rodríguez González, Omar Guiovanni Quijano
      • Relación entre las capacidades funcionales y la eficiencia de las empresas del sector turismo

        DOI 10.21158/01208160.n99.2025.4137
        2025-10-11
        Hermes Castro Fajardo, Andrés Pava Vargas, Fernando Chavarro Miranda, Claudia Ochoa Arenas, John Jairo Martínez Álvarez
      • Peru and economic-social indicators and their relationship with country branding

        DOI 10.21158/01208160.n89.2020.2820
        91-112
        2021-03-18
        Pedro Barrientos-Felipa
      1 - 19 of 19 items
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