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• The role of heritage tourism in the Regional Tourism Competitiveness Index in Colombia: an assessment of the relationships by using the PLS-PM

  10.21158/01208160.n90.2021.2973

  169-192

  2021-08-05

  José Mauricio Gil-León, Jhancarlos Gutiérrez-Ayala, Edgar Alonso Ramírez-Hernández

• The influence of price and the strategies of visual communication based on cultural symbols of ecological brands and sustainable consumption preferences

  10.21158/01208160.n77.2014.822

  168-182

  2014-03-13

  Haidy Johana Moreno C.

• Marketing cultural

  10.21158/01208160.n60.2007.408

  123-146

  2007-07-31

  Claudia Gómez Ramírez