ONTARE. REVISTA DE INVESTIGACIÓN DE LA FACULTAD DE INGENIERÍA
The Reverse Logistics used in Colombia is poorly understood; even though it handles the return of products and 1 or materials, it is not based on Reverse Logistics knowledge, but on sorne isolated implementations for the recovery of materials and products such as recycling, reusing and re manufacturing. lt takes time for companies to understand the benefits of Reverse Logistics in arder to: a) reduce problems with returns; b) anticípate regulatory compliance and environmental care policies; c) reply to current market demands in terms of environmental responsibility without incurring costs. Consumers are increasingly aware of the importance of acquiring environmentally sensitive products without mentioning government imposed regulations that companies require to rethink designs, processes and recovery of their products and their relocation in the market.
