Breve historia de las franquicias, ventajas y desventajas del modelo de negocios

Martha Ligia Anzola Navas

Brief history of franchising, advantages and disadvantages of the business model

Published 2016-03-15

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Brief history of franchising, advantages and disadvantages of the business model. (2016). Ploutos, 4(1), 4-9. https://ojs-ean-pruebas.metarevistas.org/index.php/plou/article/view/1369

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Abstract Authors References Statistics

Abstract

This article is based on researching the business model of franchising and collecting data, describing the way this oustanding business model arose to show the reader its remote origins. Similarly, the different viewpoin¡ts of authors are presented in order to explain the reader an overview about the most significant advantages and issuesa which may become an obstacle for those willing to explore the possibility of developing a franchise.