Grupo Éxito: cómo el comercio electrónico toma fuerza en Colombia

Christian Camilo Zuluaga Romero

Éxito Group: As e-commerce gains strength in Colombia

Published 2016-08-16

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Éxito Group: As e-commerce gains strength in Colombia. (2016). Ploutos, 5(2), 28-41. https://ojs-ean-pruebas.metarevistas.org/index.php/plou/article/view/1490

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Abstract

Rev. Ploutos

E-commerce is a global trend whose exponential growth is increasingly evident. The retail industry is not far from this reality and the progress that it has proposed in the electronics field has been significant in the new forms of global trade. This case presents the specific situation of the Grupo Éxito, leader of retail business in Colombia that amply exemplifies the progress of electronic commerce in the retail industry, the trends and challenges of this enterprise with its electronic channels towards the future.