Factores principales para vender café en China a través del e-commerce

Lina Mariana Pulido Ruiz; Jhon Alfonzo Moreno Gómez

Main factors to sell coffee through e-commerce in China

Published 2017-04-18

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Main factors to sell coffee through e-commerce in China. (2017). Ploutos, 6(1), 46-55. https://ojs-ean-pruebas.metarevistas.org/index.php/plou/article/view/1579

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Abstract

This article describes the main factors that impact coffee sales through e-commerce in China. In order to reach that goal, the research was based on the observation of trends that some of the present companies show on the most popular e-commerce platforms in the Asian country. The purpose of this article is to provide knowledge about e-commerce in China to coffee farmers, giving them the possibility to perform online transactions without using a lot of intermediaries, and inviting them to seize the opportunities to sell coffee in a market with growing demand.