The purpose of this article is to analyze the different points of view that have been established in recent years regarding the creation and measurement of shared value in companies. The document will present a brief review on what shared value is and the ways in which it can be implemented according to the findings obtained in the research that was carried out. The methodology that was adopted comprised the research and analysis of bibliographic references that are related to the shared value, in order to consolidate a competitive strategy so that the companies manage to apply the shared value in their business models. In addition, and based on the information that was collected, we proposed a theoretical model, which incorporated the establishment of an alliance between the State and the companies, managing to mitigate social problems and improving both economic and social growth for both parties.
