The fintech companies have been a fundamental part of economic growth. Due to their technological advances, they have helped many companies conduct all kinds of transactions, facilitating the lives of millions of people. In carrying out this research, the objective was to analyze the historical evolution of the fintech industry and its impact when investing in the Colombian market, with the expectation of becoming well known in the financial market, innovating in technology, and generating reliability in a more effective way. This research used historical pricing data and statistics of companies in other countries, such as Alibaba, as graphical analysis data. Although at the end of the investigation the results were not as expected, it was possible to establish that in the future, the fintech industry can be considered an option for investment in the Colombian market, due to the recognition that it has in the financial sector and its multiple technological developments, as there is a worldwide tendency to use increasingly efficient digital media that help develop different activities in an easier manner.
