Les sept piliers du commerce électronique

Publié 2016-03-15
Artículos

Résumé

If a company is considering the idea of selling online and it has already taken the decision to move from PowerPoint to the facts, then this article may contribute to structure a project in a planned way, allowing to reduce the loss risk and to increase the opportunities for organizational growth and sustainability through some recommendations which include topics such as value proposal, marketing, logistics, customer service, technology and allies.

Auteurs-es

  • Juan Carlos Rentería García

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