Studying the stage market in Colombia has been a complex issue due to its particular dynamics. Production is generally carried out informally; it is difficult to have a great service experience with collective societies; The areas for promoting the works are not defined and the behavior of attendees to stimulate demand is unknown. This article is a case study of the validated learnings of the ticket office operator Salallena.com, a venture that operated from 2017 to 2021, strengthening three links in the value chain: production, exhibition, and the market. We opened our database with more than 36,000 records and carried out a careful reading of the bibliography on the market structure of the performing arts and theatrical production with the aim of analyzing the supply, intermediaries, circulation, demand and parafiscal contribution. in Colombia to publicize other dynamics other than those proposed by the public entertainment law.
Ley 1493. (2011, diciembre 26). Se toman medidas para formalizar el sector del espectáculo público de las artes escénicas, se otorgan competencias de inspección, vigilancia y control sobre las sociedades de gestión colectiva y se dictan otras disposiciones. Ley de Espectáculos Públicos. https://pulep.mincultura.gov.co/avances/Anuario%202022%20LEP%20Octubre%2025%20T_low.pdf
