In the field of business and administration, innovation has turned to be a differentiating factor in the business models of organizations; for this reason, this article aims at showing a theoretical reflection about innovation in various business models, exploring the relevance of the concepts of management and creation of added value. It was noticed a pertinent concept for innovation and business models from an interpretation perspective, as well as ideas and views which clearly show that these forms of innovation and business models really generate added value.
