Competitive forces which shape the management strategy at the MIPyME sector in Santa Marta -Magdalena, Colombia-

Published 2018-04-16
Scientific articles

Abstract

                                                                  Rev.esc.adm.neg

Management strategies promote productivity, leading companies to satisfy their environment needs and increasing productivity rates. Based on this, this study aims at identifying the application of different tactics to existing competitive forces which shape the management strategy at the mipyme sector in Santa Marta, Colombia. As theoretical bases, different authors´ opinions were used such as Fred David (2013), Michael Porter (2009), Richard Daft (2011) and Charles Hill and Gareth Jones (2009), among others, and the positivist parameter applied as a non-experiential, transectional descriptive and field methodological aspect.
The population sample used as object of study involved 40 employees from 5 companies and data were collected from the use of Likert questionnaire. The outcomes showed that company managers applied strategies to face competitive forces and to strengthen market success, maintaining their competitive market positioning above their rivals from the same industrial sector.

Similar Articles

1-10 of 1011

Most read articles by the same author(s)

Authors

  • Zoraima Aurelia Donawa Torres

    Instituto Universitario de Tecnología de Cabimas

  • Eugenia Cristina Morales Martínez

    Universidad de Magdalena

References

Amaru, A. C. (2009). Fundamentos de administración: teoría general y proceso administrativo. México: Pearson.

Daft, R. L. (2011). Teoría y diseño organizacional (10.ª ed.). México: Cengage.

David, F. (2003). Administración estratégica. México: Pearson.

David, F. (2013). Conceptos de administración estratégica (14.ª ed.). México: Pearson.

Dessler, G. (2009). Administración de recursos humanos (11.ª ed.). México: Pearson.

Hill, C. y Jones, G. (2009). Administración estratégica (8.ª ed.). México: McGraw- Hill.

Hitt, M., Ireland, D. y Hoskisson, R. (2006). Administración estratégica: competitividad y conceptos de globalización (7.ª ed.). México: Thomsom.

Koontz, H., Weihrich, H. y Cannice, M. (2012). Administración: una perspectiva global y empresarial (14.ª ed.). México: McGraw-Hill.

Porter, M. (2009). Ser competitivo. Barcelona: Deusto.

Reta, M. (2008). Políticas para la competitividad. Pyme Hoy, 4, 31-59.

Saracho, J. M. (2005). Un modelo general de gestión por competencias. Santiago de Chile: Ril editores.

Serna, H. (2006). Gerencia estratégica. Bogotá: Panamericana.

Thompson, A., Peteraf, M., Gamble, J. y Strickland, J. (2012). Administración estratégica (18.ª ed.). México: McGraw-Hill.

Statistics

Abstract
0
PDF accesses
0

Dimensions

PlumX


Downloads

Download data is not yet available.