It is by means of the initial motivation perspective, the classic theory of needs, and the model of individualistic and collectivistic values, that the psychosocial profile of the entrepreneurial woman in Mar del Plata, Argentina, is analyzed. On an ethnomethodological basis, we conducted sociodemographic questionnaires and in-depth interviews according to intentional sampling, with N = 34, and carried out an analysis of the content of the replies in accordance with the aforementioned theoretical models. The recurrences show that women develop their entrepreneurship with a deep personal involvement, and in situations of personal or work criticality. Thus, they undertake both out of necessity and opportunity, and incorporate a social look of special attention to the other. They develop a characteristic necessity for achievement, associated with overcoming obstacles and reaching proposed goals, although there is also a necessity for affiliation, which is related to the social outlook mentioned above. Finally, the study found a conjunction of collectivist values associated with benevolence, as well as mixed values associated with universalism. The results and their discussion, open up a range of questions and, in turn, of possibilities. The analysis allows us to conclude that questioning the space of women in the entrepreneurial environment and their need for visibility is a must.
