Fundamentos clave de la estrategia para la toma de decisiones en los negocios internacionales

Published 2022-06-05
Scientific articles

Abstract

El presente artículo de investigación tiene como objetivo identificar los fundamentos conceptuales de la estrategia en los negocios internacionales y su articulación con las fuentes de ventaja competitiva del modelo de cadena de valor, factores claves para considerar un proceso de internacionalización en las empresas. Esta investigación se basó en un estudio de caso de la firma Café Galavis, en Cúcuta, Colombia, enfocado en medir y registrar el comportamiento de las partes de interés del objeto de estudio y analizar el fenómeno en su contexto real. La investigación fue de carácter descriptivo, buscando lograr una aproximación de los fundamentos conceptuales de la estrategia en los negocios internacionales. La muestra fue seleccionada por conveniencia (gerente general, empleados, proveedores y clientes). Los resultados obtenidos permitieron identificar los determinantes de la internacionalización o transferibles de la firma a través del modelo de cadena de valor de Porter y el modelo piramidal de los conceptos claves de la estrategia en los negocios internacionales propuesto por Verbeke (las ventajas específicas de la localización del país «LAs», Las ventajas específicas de la firma y las FSAs transferibles internacionalmente «o sin localización»).

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