Hacia las cibercooperativas: estudio de la economía colaborativa de la industria turística a través de un enfoque evolutivo de la cibernética organizacional
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Propósito: La industria del alojamiento está en transición hacia la economía colaborativa en línea, con plataformas digitales que median entre anfitriones y huéspedes. Sin embargo, esto ha creado importantes desigualdades entre la gestión de la plataforma y los proveedores de servicios. Objetivo. El artículo propone (a) contribuir a la cibernética organizacional a través de la teoría evolutiva, (b) analizar el surgimiento del cooperativismo de plataformas, y (c) proponer una cooperativa de plataforma basada en el VSM, a la que hemos denominado cibercooperativa. Diseño: Aplicando la epistemología evolutiva cibernética y el VSM, el artículo analiza el estado actual de la industria del alojamiento en plataformas y propone las características centrales de la cibercooperativa. Hallazgos: El artículo encuentra: a) contribuye a la teoría de sistemas viables integrando la teoría evolutiva; b) utiliza la teoría propuesta para explicar la evolución de la economía colaborativa de la industria hotelera; c) relaciona la teoría de los memes con la identidad del sistema e identifica las ideas políticas en las organizaciones cooperativas; d) propone la idea de la cibercooperativa para el desarrollo de la industria hotelera. Originalidad: La epistemología evolutiva en la cibernética organizacional y la política de identidad en el cooperativismo son enfoques novedosos en el VSM. Tipo de artículo: Trabajo de investigación.
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