No. 80 (2016): Marketing digital y algunas tendencias en tecnología

Editorial

• Editorial

  5-6

  2016-06-13

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• scientific and editorial committee

  1-2

  2016-08-09

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Scientific articles

• Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

  10.21158/01208160.n80.2016.1313

  12-25

  2016-06-13

  Amalia Novoa Hoyos, Mauricio Sabogal Salamanca, Camilo Vargas Walteros

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• Exploration of perceived value attributes in mobile telephone operators. Features and relations

  10.21158/01208160.n80.2016.1455

  27-39

  2016-06-13

  Leonardo Ortegón Cortázar, Milton Wilches Tamayo, Nadia Andrea Soledad Rojas, Deiby Alejandro Ayala

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• Exploration on web design and architecture. Their application in the banking sector from the customer´s perspective

  10.21158/01208160.n80.2016.1456

  41-58

  2016-06-13

  Katherine Leyva Vallejo, Lina Alarcón Barrera, Leonardo Ortegón Cortázar

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• Digital marketing strategies in the promotion of the city brand

  10.21158/01208160.n80.2016.1457

  59-72

  2016-06-13

  David Albeiro Andrade Yejas

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• An exploratory study on the implementation status of knowledge management processes in software development organizations in Colombia

  10.21158/01208160.n80.2016.1458

  73-90

  2016-06-13

  Ernesto Amaru Galvis Lista, Mayda Patricia González Zabala, Jenny Marcela Sánchez Torres

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• Anamnesis project- development of a mobile and web application to manage a unified clinical history in Colombia

  10.21158/01208160.n80.2016.1459

  91-104

  2016-06-13

  Luis Armando Cobo Campo, Rafael Ignacio Pérez Uribe

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• ICT, an effectiveness factor in the application of digital marketing to retail businesses

  10.21158/01208160.n80.2016.1460

  105-116

  2016-06-13

  Ricardo Prada Ospina

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• Methodological Research Learning to Build up a Semantic Differential Scale Supported by ICT Mediation

  10.21158/01208160.n80.2016.1461

  117-129

  2016-06-13

  Aldrin Antonio Carvajal Torres, Nohemy De la Torre F.

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Business cases

• Comercio electrónico y nivel de ventas en las MiPyMEs del sector comercio, industria y servicios de Ibagué

  132-154

  2016-06-13

  Vivian Lorena Sanabria Díaz, Luisa Alexandra Torres Ramírez, Laura Marcela López Posada

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• Portafolio de objetos de aprendizaje

  158-166

  2016-08-09

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Reseñas bibliográficas

• Usted S.A. ® Empleabilidad y marketing personal

  170-174

  2016-06-13

  Denise Caroline Arguelles Pabón

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• Ética y buenas prácticas en publicaciones

  185-185

  2016-06-13

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• Pautas para publicar en la Revista EAN

  187-209

  2016-06-13

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• Sobre la estructura de la Revista EAN

  7-8

  2016-08-09

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• Lista de Pares

  2016-08-16

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