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• Traditional and digital marketing tools used by large companies in developing countries and their relationship with export performance: the case of Costa Rica

  10.21158/01208160.n89.2020.2817

  33-50

  2021-03-18

  Josué Quirós-Gómez, Susan Arce-Gutiérrez

• The mobile marketing in Colombia- its current situation and projection Year 2012

  10.21158/01208160.n73.2012.591

  136-167

  2012-08-01

  Orlando Martínez Gómez, Katia Arango P.

• Key factors in marketing management which affect the competitiveness of the graphic communication sector in Barranquilla city, Colombia

  10.21158/01208160.n75.2013.776

  140-151

  2013-03-06

  Ernesto Cantillo Guerrero

• ICT, an effectiveness factor in the application of digital marketing to retail businesses

  10.21158/01208160.n80.2016.1460

  105-116

  2016-06-13

  Ricardo Prada Ospina

• City marketing research: a bibliometric analysis

  10.21158/01208160.n89.2020.2838

  113-130

  2021-04-12

  Carlos Fernando Osorio-Andrade, Claudia Patricia Murcia-Zorrilla, Edwin Arango-Espinal

• Statistics models for the efficacy of digital marketing

  10.21158/01208160.n84.2018.1923

  2018-04-16

  Sara Londoño Arredondo, Yessica Johana Mora Gutiérrez, Marisol Valencia Cárdenas

• Management of the entry barriers of the Spanish company in its process for the implementation of emerging markets- The Chinese, the Brazilian and the Mexican cases

  10.21158/01208160.n73.2012.593

  184-195

  2012-08-01

  Carlos Poza, Patricia Mateo, Gonzalo Solana

• Mercadeo en las Pymes y cooperativas en el estado Zulia

  126-135

  2005-07-31

  María W. Schlesinger

• Relevance of digital marketing in the companies of Aburrá Sur

  10.21158/01208160.n88.2020.2696

  81-101

  2020-11-09

  Carlos Andrés Trejos-Gil

• Marketing places as a strategic tool used in the municipality of Viota Cundinarmarca, Colombia

  10.21158/01208160.n83.2017.1822

  119-139

  2017-11-27

  Adriana Rocío Rodríguez González, Omar Guiovanni Quijano

• Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

  10.21158/01208160.n80.2016.1313

  12-25

  2016-06-13

  Amalia Novoa Hoyos, Mauricio Sabogal Salamanca, Camilo Vargas Walteros

• Espíritu emprendedor, una verdadera inspiración

  30-53

  2002-07-25

  Carlos Eduardo Guerrero Alvarez, John Orlando Crissién Castillo

• Realidad de la prueba de mercado

  23-26

  1987-04-28

  Michel Berger

• Customer perception of service quality dimensions in Confimax supermarkets in the city of Quibdó

  10.21158/01208160.n99.2025.4145

  2025-10-11

  Deison Palacios Palacios, Reiner Palomino Lemus, Agnolys Tapias Cuadrado

• Digital marketing strategies in the promotion of the city brand

  10.21158/01208160.n80.2016.1457

  59-72

  2016-06-13

  David Albeiro Andrade Yejas

• Holistic management

  122-135

  2003-07-27

  John D Theodore

• Factors in urging impulse purchase in the context of online group buying

  10.21158/01208160.n89.2020.2846

  177-196

  2021-04-26

  Augusto Rodríguez-Orejuela, Nathalie Peña-García, Maria Isabel Casañas-Chavez

• La orientación al Mercado continúa siendo la clave del éxito

  32-34

  1988-04-28

  Alejandro Schnarch Kirberg

• Neurodesign: application of neurotechnology to interpret emotions which affect decision making when buying online in platforms such as e- commerce from the spanish retailing sector

  10.21158/01208160.n85.2018.2057

  181-196

  2018-11-27

  Daniel Puente Berdasco, Carlos Andrés Pinilla Díaz

• The market management which connects with the senses

  10.21158/01208160.n73.2012.592

  168-183

  2012-08-01

  Claudia Gómez R., Jorge Eduardo Mejía

• Edad y clase social de los consumidores en la acción de compra, en tiendas de autoservicio

  136-153

  2013-07-31

  José de la Paz Hernández Girón, María Luisa Domínguez Hernández

• The role of heritage tourism in the Regional Tourism Competitiveness Index in Colombia: an assessment of the relationships by using the PLS-PM

  10.21158/01208160.n90.2021.2973

  169-192

  2021-08-05

  José Mauricio Gil-León, Jhancarlos Gutiérrez-Ayala, Edgar Alonso Ramírez-Hernández

• Poder del mercado, eficiencia y racionalidad

  56-62

  1988-04-28

  Francisco A. González R.

• The location of commercial premises: a multi-criteria selection approach

  10.21158/01208160.n87.2019.2446

  207-219

  2019-12-15

  Adel Mendoza-Mendoza, Enrique Delahoz-Dominguez, Daniel Mendoza-Casseres

• Comercio electrónico y nivel de ventas en las MiPyMEs del sector comercio, industria y servicios de Ibagué

  132-154

  2016-06-13

  Vivian Lorena Sanabria Díaz, Luisa Alexandra Torres Ramírez, Laura Marcela López Posada