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• Factors in urging impulse purchase in the context of online group buying

  10.21158/01208160.n89.2020.2846

  177-196

  2021-04-26

  Augusto Rodríguez-Orejuela, Nathalie Peña-García, Maria Isabel Casañas-Chavez

• Preliminary characterization of the Green Antioquian consumer: the case of the consumers from Valle de Aburra

  10.21158/01208160.n78.2015.1192

  92-107

  2015-07-10

  Nelcy Rocío Escobar Moreno, Adriana Gil Rueda, Aura Cristina Restrepo Botero

• The negotiation process in mass consumption companies in Colombia in VUCA environments, COVID-19 case*

  10.21158/01208160.n92.2022.3568

  2022-01-30

  Moisés Eduardo Briñez Rincón, Melissa Zuleta Muñoz

• Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

  10.21158/01208160.n80.2016.1313

  12-25

  2016-06-13

  Amalia Novoa Hoyos, Mauricio Sabogal Salamanca, Camilo Vargas Walteros

• The power of corporate social responsibility to increase brand equity in Colombian banks

  10.21158/01208160.n95.2023.3828

  2023-01-22

  María Cristina Otero-Gómez, Wilson Giraldo-Pérez

• The influence of price and the strategies of visual communication based on cultural symbols of ecological brands and sustainable consumption preferences

  10.21158/01208160.n77.2014.822

  168-182

  2014-03-13

  Haidy Johana Moreno C.

• An application of the behavioral theory in the latinamerican male segment of personal care products

  10.21158/01208160.n83.2017.1821

  141-163

  2017-11-27

  Otto Regalado Pezúa, Carlos Alberto Guerrero Medina, Raúl Francisco Montalvo Corzo

• Neurodesign: application of neurotechnology to interpret emotions which affect decision making when buying online in platforms such as e- commerce from the spanish retailing sector

  10.21158/01208160.n85.2018.2057

  181-196

  2018-11-27

  Daniel Puente Berdasco, Carlos Andrés Pinilla Díaz

• The market management which connects with the senses

  10.21158/01208160.n73.2012.592

  168-183

  2012-08-01

  Claudia Gómez R., Jorge Eduardo Mejía

• Exploration of perceived value attributes in mobile telephone operators. Features and relations

  10.21158/01208160.n80.2016.1455

  27-39

  2016-06-13

  Leonardo Ortegón Cortázar, Milton Wilches Tamayo, Nadia Andrea Soledad Rojas, Deiby Alejandro Ayala

• Customer perception of service quality dimensions in Confimax supermarkets in the city of Quibdó

  10.21158/01208160.n99.2025.4145

  2025-10-11

  Deison Palacios Palacios, Reiner Palomino Lemus, Agnolys Tapias Cuadrado

• Diseño curricular con base en bloques problemáticos: aplicaciones en administración de empresas

  15-28

  1995-02-25

  Jesús Báez Aparicio, Ricardo García Madarriaga

• La orientación al Mercado continúa siendo la clave del éxito

  32-34

  1988-04-28

  Alejandro Schnarch Kirberg

• La Escala Servqual para medir la calidad en los servicios públicos en Colombia desde la perspectiva del consumidor

  92-106

  2005-07-23

  Augusto Rodríguez Orejuela, Elias Ramírez Plazas

• Characteristics and perception of households with child obesity in Cuenca, Ecuador

  10.21158/01208160.n88.2020.2694

  207-220

  2020-11-09

  Marco Antonio Ríos-Ponce, Nicole Doménica Guevara-Crespo, Juan Francisco Álvarez-Valencia

• El “Goodwill” como alternativa de valuación patrimonial

  35-38

  1988-04-28

  Clara Elena Castillo Flórez

• La experiencia colombiana en incubación de empresas

  6-13

  2004-07-31

  Francisco Javier Matiz Bulla, Carlos Andrés Cruz Gartner

• Perfil de los usuarios activos y finales de clubes deportivos de Bogotá D. C.

  10.21158/01208160.n68.2010.501

  134-153

  2010-08-01

  Billy Crissien, Omar Fernando Cortés, Marithza Sandoval