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      8 items found.

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      • The market management which connects with the senses

        DOI 10.21158/01208160.n73.2012.592
        168-183
        2012-08-01
        Claudia Gómez R., Jorge Eduardo Mejía
      • Key factors in marketing management which affect the competitiveness of the graphic communication sector in Barranquilla city, Colombia

        DOI 10.21158/01208160.n75.2013.776
        140-151
        2013-03-06
        Ernesto Cantillo Guerrero
      • The mobile marketing in Colombia- its current situation and projection Year 2012

        DOI 10.21158/01208160.n73.2012.591
        136-167
        2012-08-01
        Orlando Martínez Gómez, Katia Arango P.
      • Epistemólógical analysis óf management and innóvatión módels in SMEs in the cómmerce sectór in Latin America: literature review

        DOI 10.21158/01208160.n98.2025.4131
        2025-05-11
        Luz Marelby Díaz-López, Víctor Julio Balanta Martínez, Lucelly Correa Cruz
      • Impact of ICT on the management of hotel companies affiliated to Cotelco in Bucaramanga, Santander, Colombia

        DOI 10.21158/01208160.n83.2017.1827
        15-30
        2017-11-27
        Diana Oliveros Contreras, Gabriel Mauricio Martínez
      • The role of heritage tourism in the Regional Tourism Competitiveness Index in Colombia: an assessment of the relationships by using the PLS-PM

        DOI 10.21158/01208160.n90.2021.2973
        169-192
        2021-08-05
        José Mauricio Gil-León, Jhancarlos Gutiérrez-Ayala, Edgar Alonso Ramírez-Hernández
      • Management of the entry barriers of the Spanish company in its process for the implementation of emerging markets- The Chinese, the Brazilian and the Mexican cases

        DOI 10.21158/01208160.n73.2012.593
        184-195
        2012-08-01
        Carlos Poza, Patricia Mateo, Gonzalo Solana
      • Origin of higher education spin- off companies in Colombia, an overview from a project management perspective (phase 1)

        DOI 10.21158/01208160.n82.2017.1649
        61-72
        2017-07-26
        Patricia López Obando
      1 - 8 of 8 items
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