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• Traditional and digital marketing tools used by large companies in developing countries and their relationship with export performance: the case of Costa Rica

  10.21158/01208160.n89.2020.2817

  33-50

  2021-03-18

  Josué Quirós-Gómez, Susan Arce-Gutiérrez

• The mobile marketing in Colombia- its current situation and projection Year 2012

  10.21158/01208160.n73.2012.591

  136-167

  2012-08-01

  Orlando Martínez Gómez, Katia Arango P.

• Key factors in marketing management which affect the competitiveness of the graphic communication sector in Barranquilla city, Colombia

  10.21158/01208160.n75.2013.776

  140-151

  2013-03-06

  Ernesto Cantillo Guerrero

• ICT, an effectiveness factor in the application of digital marketing to retail businesses

  10.21158/01208160.n80.2016.1460

  105-116

  2016-06-13

  Ricardo Prada Ospina

• Marketing places as a strategic tool used in the municipality of Viota Cundinarmarca, Colombia

  10.21158/01208160.n83.2017.1822

  119-139

  2017-11-27

  Adriana Rocío Rodríguez González, Omar Guiovanni Quijano

• City marketing research: a bibliometric analysis

  10.21158/01208160.n89.2020.2838

  113-130

  2021-04-12

  Carlos Fernando Osorio-Andrade, Claudia Patricia Murcia-Zorrilla, Edwin Arango-Espinal

• Statistics models for the efficacy of digital marketing

  10.21158/01208160.n84.2018.1923

  2018-04-16

  Sara Londoño Arredondo, Yessica Johana Mora Gutiérrez, Marisol Valencia Cárdenas

• Management of the entry barriers of the Spanish company in its process for the implementation of emerging markets- The Chinese, the Brazilian and the Mexican cases

  10.21158/01208160.n73.2012.593

  184-195

  2012-08-01

  Carlos Poza, Patricia Mateo, Gonzalo Solana

• Mercadeo en las Pymes y cooperativas en el estado Zulia

  126-135

  2005-07-31

  María W. Schlesinger

• Relevance of digital marketing in the companies of Aburrá Sur

  10.21158/01208160.n88.2020.2696

  81-101

  2020-11-09

  Carlos Andrés Trejos-Gil

• Marketing cultural

  10.21158/01208160.n60.2007.408

  123-146

  2007-07-31

  Claudia Gómez Ramírez

• Competencies of coffee growers in the municipality of Garzón for personal financial management

  10.21158/01208160.n96.2024.3829

  2024-11-08

  Lilia Socorro Calderón Barrera Calderón Barrera, Natalia García Trujillo, Yanit Jiménez Merchán, Jaiver Jiménez Merchán

• Una interpretación teórica: la necesidad del cambio organizacional

  14-21

  1994-05-11

  Norlando Sánchez Rueda

• Marketing y responsabilidad social de las organizaciones

  47-56

  1998-02-27

  Orlando Salinas Gómez

• La asociatividad como fenómeno evolutivo, análisis de casos colombianos

  10.21158/01208160.n68.2010.499

  100-111

  2010-08-01

  Juan Gonzalo Castellanos M.

• Foreign trade patterns of Colombian biotechnology companies

  10.21158/01208160.n98.2025.4105

  2026-04-22

  Estíbaliz Aguilar Galeano, Andrés Rocha Alfonso

• Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

  10.21158/01208160.n80.2016.1313

  12-25

  2016-06-13

  Amalia Novoa Hoyos, Mauricio Sabogal Salamanca, Camilo Vargas Walteros

• Espíritu emprendedor, una verdadera inspiración

  30-53

  2002-07-25

  Carlos Eduardo Guerrero Alvarez, John Orlando Crissién Castillo

• Realidad de la prueba de mercado

  23-26

  1987-04-28

  Michel Berger

• Customer perception of service quality dimensions in Confimax supermarkets in the city of Quibdó

  10.21158/01208160.n99.2025.4145

  2025-10-11

  Deison Palacios Palacios, Reiner Palomino Lemus, Agnolys Tapias Cuadrado

• Digital marketing strategies in the promotion of the city brand

  10.21158/01208160.n80.2016.1457

  59-72

  2016-06-13

  David Albeiro Andrade Yejas

• Holistic management

  122-135

  2003-07-27

  John D Theodore

• Factors in urging impulse purchase in the context of online group buying

  10.21158/01208160.n89.2020.2846

  177-196

  2021-04-26

  Augusto Rodríguez-Orejuela, Nathalie Peña-García, Maria Isabel Casañas-Chavez

• La orientación al Mercado continúa siendo la clave del éxito

  32-34

  1988-04-28

  Alejandro Schnarch Kirberg

• Neurodesign: application of neurotechnology to interpret emotions which affect decision making when buying online in platforms such as e- commerce from the spanish retailing sector

  10.21158/01208160.n85.2018.2057

  181-196

  2018-11-27

  Daniel Puente Berdasco, Carlos Andrés Pinilla Díaz