A primeira crise financeira global alterou os valores empresariais nas sociedades digitalizadas baseadas no marketing? O caso dos países GEM da América Latina

10.21158/01208160.n82.2017.1643
Publicado 2017-07-26
Artículos científicos

Resumo

                                                                   Rev.esc.adm.neg    

 

Como o mercado mundial está globalizado, as crises se expandem rapidamente devido ao uso em massa das Tecnologias da Informação e da Comunicação (TICs), afetando também os valores empresariais inseridos nos processos de criação de empresas. Neste sentido, o marketing digital tem um papel fundamental ao servir como uma ferramenta baseada na tecnologia aplicada para fortalecer o empreendimento nascente. Usando dados dos países latino-americanos pertencentes ao projeto GEM, aplicando a análise clúster e o método K-médias, este trabalho tem como objetivo comprovar se a atual Primeira Crise Global alterou os valores do empreendimento nas empresas latino americanas. O principal resultado deste trabalho é observar que as tendências da atividade empresarial nos países GEM da América Latina se deslocaram progressivamente da quantidade à qualidade, pelo que o marketing digital adquire uma crescente importancia.

Palavras-chave

Artigos Semelhantes

1-10 de 1009

Artigos mais lidos pelo mesmo(s) autor(es)

Autores

  • José Manuel Saiz Álvarez

    Instituto Tecnológico y de Estudios Superiores de Monterrey

  • Alicia Coduras Martínez

    London Business School

  • Carlos Cuervo Arango

    Universidad Antonio de Nebrija

Referências

Amorós, J. E., & Bosma, N. (2013). Global Entrepreneurship Monitor 2013 Global Report. London, UK: GERA.

Carayannis, E. G., & Von Zedtwitz, M. (2005). Architecting GloCal (global-local), Real-virtual Incubator Networks (G-RVINs) as Catalysts and Accelerators of Entrepreneurship in Transitioning and Developing Economies: Lessons Learned and Best Practices from Current Development and Business Incubation Practices. Technovation, 25(2), 95-110.

Carayannis, E., Stewart, M., Sipp, C., & Venieris,T. (2014). Entrepreneurial Profiles of Creative Destruction: Courage, Imagination, and Creativity in Action. Palgrave MacMillan.

Chaston, I. (2010). Entrepreneurial Management in Small Firms. London, UK: Sage.

Collins, O. F., Moore, D. G., & Unwalla, D. B. (1964). The Entreprising Man. Ohio, IL: Michigan State University Press.

Demiralp, B., & Francis, J.L. (2013). Wealth, Human Capital, and the Transition to Self-employment. Eastern Economic Journal, 39(1), 72-92.

Drucker, P. (1985). Innovation and Entrepreneurship, Harper Collins.

Elliot, E. A., & Nakata, C. (2013). Cross-cultural Creativity: Conceptualization and Propositions for Global New Product Development. Journal of Product Innovation Management, 30(1), 110-125.

Fernándes, C. I., Ferreira, I., & Raposo, M. L. (2013). Drivers to Firm Innovation and their Effects on Performance: An International Comparison. International Entrepreneurship and Management Journal, 9(4), 557-580.

Fernández-Pérez, V., Alonso-Galicia, P., Fuentes-Fuentes, M., & Rodriguez_Ariza, L. (2014). Business Social Networks and Academics’ Entrepreneurial Intentions. Industrial Management & Data Systems, 114(2), 292-320.

Godin, S., & Peppers, D. (1999) Permission Marketing Turning Strangers into Friends and Friends into Customers. New York, NY: Simon and Schuster.

Hayton, J. C., & Cacciotti, G. (2013). Is there an Entrepreneurial Culture? A Review of Empirical Research. Entrepreneurship and Regional Development, 25(9-10), 708-731.

Hornaday, J. A., & Aboud, J. (1971). Characteristics of Successful Entrepreneurs. Personnel Psychology, 24(2), 141-153.

Hornaday, J. A., & Bunker, C. S. (1970). The Nature of the Entrepreneur. Personnel Psychology, 23(1), 47-54.

Huarng, K. H., & Ribeiro-Soriano, D. (2014). Developmental Management: Theories, Methods, and Applications in Entrepreneurship, Innovation, and Sense-making. Journal of Business Research, 67(5), 657-662.

Jennings, R., Cox, C., & Cooper, C. L. (1994). Business Elites. London, UK: Routledge.

Kao, J. (1991). The Entrepreneur. Cambridge, MA: Harvard Business School Press.

Kim, S. H., & Huarng, K. H. (2011). Winning Strategies for Innovation and High-technology Products Management. Journal of Business Research, 64(11), 1147-1150.

Konrad, E. D. (2013). Cultural Entrepreneurship: The Impact of Social Networking on Success. Creativity and Innovation Management, 22(3), 307-319.

Kuratko, D. F., & Hodgetts, R. M. (2009). Theory, Process, Practice (8th Ed.). Mason, OH: Cengage Learning.

Lee, S. H., Peng, M., & Song, S. (2013). Governments, Entrepreneurs, and Positive Externalities: A Real Options Perspective. European Management Journal, 31(4), 333-347.

Letica, B. (2010). The First Global Financial Crisis in the 21st Century: Reasons and Consequences (translated from Croacian by Erzsébet Katalin Nyeste). Délkelet Európa – South-East Europe International Relations Quarterly, 1(3), 1-11.

Liles, P.R. (1974). New Business Ventures and the Entrepreneur. Homewood, IL: Richard D. Irwin, Inc.

Marcotte, C. (2014). Entrepreneurship and Innovation in Emerging Economies: Conceptual, Methodological, and Contextual Issues. International Journal of Entrepreneurial Behavior & Research, 20(1), 42-65.

Marcotte, C. (2011). Country Entrepreneurial Profiles: Assessing the Individual and Organizational Levels of Entrepreneurship across Countries. Journal of Enterprising Culture, 19(2), 169-200.

McClelland, D. C. (1961). The Achieving Society. Nueva York, NY: The Free Press.

Minnitti, M., & Nardone, C. (2007). Being in Someone Else’s Shoes: The Role of Gender in Nascent Entrepreneurship. Small Business Economics, 28, 223-238.

Nissan, E., Galindo, M. A., & Méndez, M. T. (2012). Innovation, Progress, Entrepreneurship, and Cultural Aspects. International Entrepreneurial and Management Journal, 8(4), 411-420.

Parsons, A., Zeisser, M., & Waitman, R. (1998) Organizing Today for the Digital Marketing of Tomorrow. Journal of Interactive Marketing, 12(1), 31-46.

Poschke, M. (2013). Entrepreneurs Out of Necessity: A Snapshot. Applied Economic Letters, 20(7), 658-663.

Prause, G., Méndez, M., & García-Agreda, S. (2013). Attitudinal Loyalty and Trust in Entrepreneurship: Building New Relationships. International Entrepreneurship and Management Journal, 9(4), 531-540.

Rauch, A., Frese, M., Wang, Z. M., Unger, J., Lozada, M., Kupcha, V., & Spirina, T. (2013). National Culture and Cultural Orientations of Owners Affecting the Innovation-growth Relationship in Five Countries. Entrepreneurship and Regional Development, 25(9-10), 732-755.

Reinhart, C. (2008) [on line]. The First Global Financial Crisis of the 21st Century: Introduction. Munich Personal RePEc Archive. Retrieved from http://mpra.ub.uni-muenchen.de/13288/

Saiz-Álvarez, J. M., Cuervo-Arango, C., & Coduras, A. (2014). Entrepreneurial Strategy, Innovation, and Cognitive Capabilities: What Role for Intuitive SMEs? Journal of Small Business Strategy, 23(2), 29-40.

Salas-Fumás, V., & Sánchez-Asín, J. J. (2013). The Management Function of Entrepreneurs and Countries’ Productivity Growth. Applied Economics, 45(17), 2349-2360.

Scheiner, C. W. (2009). Fundamental Determinants of Entrepreneurial Behaviour, Springer Science & Business Media.

Scheinberg, S., & MacMillan, I. C. (1988). An 11 Country Study of Motivation to Start a Business. In B. A. Kirchhoff, W. A. Long, W. E. MacMillan, K. H. Vesper, & W. E. Wetzel Jr (Eds.). Frontiers of Entrepreneurship Research (669-687). Babson College.

Schumpeter, J. (1934). The Theory of Economic Development. Boston, MA: Harvard University Press.

Sexton, D. L., & Bowman-Upton, N. B. (1990). Entrepreneurship: Creativity and Growth, MacMillan Pub Co.

Sheth, J. N., Susodia, R. S., & Sharma, A. (2000) The Antecedents and Consequences of Customer-centric Marketing. Journal of the Academy of Marketing Science, 28(1), 55-66.

Simón-Moya, V., Revuelta-Taboada, L., & Guerrero, R. (2014). Institutional and Economic Drivers of Entrepreneurship: An International Perspective. Journal of Business Research, 67(5), 715-721.

Stenholm, P., Acs, Z., & Wuebker, R. (2013). Exploring Country-level Institutional Arrangements and the Type of Entrepreneurial Activity. Journal of Business Venturing, 28(1), 176-193.

Timmons, J. A. (1999). New Venture Creation: Entrepreneurship for the 21st Century (5th Ed.). Irwin/ McGraw-Hill.

Tsang, D., & Park, Y. (2013). How Culture and Government Shape Entrepreneurial Innovation: The Case of Korean and UK Online Gaming Firms. Asian Journal of Technology Innovation, 21(2), 237-250.

Wang, Y. (2010). Analyzing about Management Mode of Corporate Culture Innovation. In EBM 2010: International Conference on Engineering and Business Management, 1(8), 869-872.

Wennberg, K., Pathak, S., & Autio, E. (2013). How Culture Moulds the Effects of Self-efficacy and Fear of Failure on Entrepreneurship. Entrepreneurship and Regional Development, 25(9-10), 756-780.

World Economic Forum. (2014). The Global Competitiveness Report 2013. Geneva, Switzerland: World Economic Forum.

--- (2008). The Global Competitiveness Report 2007. Geneva, Switzerland: World Economic Forum

Estadísticas

Resumo
0
PDF accesses
0

Dimensions

PlumX

Downloads

Os dados de download ainda não estão disponíveis.