The Design Thinking, rather than a methodology is a work philosophy used in innovation processes, which uses tools and methodologies that generally, designers use to solve complex problems (Mora, 2012). It also allows focusing on the discovery of insights, a user-centered process that emphasizes observation, collaboration, rapid learning, and visualization of ideas, that is complemented by the philosophy of customer development through rapid prototyping and the construction of the minimum characteristics of the product or service (Mora, 2012). The development of a model for the measurement of this impact within organizational cultures was the central axis of this research.
