CEM (Customer Experience Management): cinco tendencias del mundo como oportunidades para el mercadeo digital

Edgard Jaramillo López

CEM (Customer Experience Management): Five world trends as opportunities to develop digital marketing

Published 2016-03-15

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CEM (Customer Experience Management): Five world trends as opportunities to develop digital marketing. (2016). Ploutos, 4(1), 10-16. https://ojs-ean-pruebas.metarevistas.org/index.php/plou/article/view/1370

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Abstract

Customer loyalty is a goal, or should be a primary aim for business. The rebuying process should lead customers to prefer the brand and the CRM process which is fundamental, due to the fact that the monitoring and the progress that consumption systematically has should meet the goal to promote customer- company relationship in an effective and productive way.