The aim of this article was to determine the generic competencies of business managers. For this purpose, the study was carried out with a mixed approach using sample units located in the municipality of Guadalajara de Buga and its area of influence, as this is the spatial context where the practical component of the research was configured. The categorization of the sample was made up of academics, students, employers, and graduates, and it was called the "Consultation Group", represented by 207 individuals. The technique used was the survey, and the statistical analysis was carried out with the SSPS program Version 23. The results showed that there are significant differences, especially among the evaluated graduate vs. teachers and students vs. teachers, so it is inferred that the appreciation that teachers have in terms of generic competencies has an academic sense, and the graduates and students have a concept that is very similar to the one that employers have in the productive sector.
