The National Authorities for Culture in the countries have the permanent challenge of renovating and developing economic policies that are in line with the needs of the sector. In Ecuador, the Law on Culture has had a complex relationship with the implementation of consistent public policies that establish a long-term sustainable execution. On the other hand, the high rate of rotation of these authorities makes the institutionalization of culture difficult, and therefore the monitoring and evaluation of policies almost impossible. In view of this situation, this document provides a short-term economic analysis of the public policy proposed by Ecuador’s cultural governing body, the Comprehensive Plan of Incentives and Promotion of the Orange Economy, launched during the second half of 2019. The analysis shows that these measures are mainly aimed at providing incentives to certain segments of the cultural sector, and that they need to be complemented by other policies focused on increasing the demand in that market in order to ensure its sustainability in the long term. After a brief presentation on the key lines of public policy for the Ecuadorian culture, we reviewed the nature of the measures by reflecting on their feasibility and scope. Finally, the article proposes a close look and concrete analysis of the impact on a specific cultural activity: cinematography and audiovisual production.
