Who does not remember the endearing Boo, and Sulley and his partner Mike with his cyclopean green face? Needless to say Buzz Lightyear and Woody, Andy's two favorite toys. What do all these movie characters have in common? Its creator: Pixar. An animation company that deals with granting characters the ability to come to life and acquire motion on a movie screen.
In accordance with this, the objective of this document is to analyze the different organizational activities and the cinematographic products that have been designed by Pixar.
But, why to study this organization? Because the Pixar model seems to coexist between tradition and modernity in a successful way. In order to verify this statement, we conducted a survey on 60 young people. The results showed an influence of the films on the code of values of the respondents, highlighting loyalty, trust, love, affection, achievement, teamwork, detachment from things, altruism, positive attitude, all coined within a family environment. In the interest of achieving this broad objective, the article reviews the following elements: a) visual practices and ways of seeing, b) an approach to the cinematographic products, and c) Pixar in search of an organizational model.
