Plan estratégico pedagógico para el proceso de enseñanza-aprendizaje de la investigación formativa en un programa profesional en Administración de Mercadeo en modalidad a distancia

Paola Consuelo Ladino Marin

doi:10.21158/2357514x.v6.n2.2018.2212

Pedagogical strategic plan for the teaching-learning process of formative research in a professional program in Marketing Management in distance-teaching mode

10.21158/2357514x.v6.n2.2018.2212

Published 2019-05-31

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Pedagogical strategic plan for the teaching-learning process of formative research in a professional program in Marketing Management in distance-teaching mode. (2019). Virtu@lmente, 6(2), 49-77. https://doi.org/10.21158/2357514x.v6.n2.2018.2212

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Abstract

This study is the result of a research that proposes a pedagogical strategic plan to strengthen the teaching and learning of formative research in an academic program of administrative sciences in distance-teaching mode. The research method was based on a quantitative technique that assessed the use of learning technologies in virtual environments, specifically in the modules of formative research, both in teachers and students. Likewise, we carried out a document review that identified national and institutional research policies as a training strategy, as well as technologies at the service of learning, to culminate with a proposal that strengthens the use of information and communication technologies (ICT) for research in virtual learning scenarios. This plan links aspects of the macro-, meso- and micro-curriculum as criteria related to the components of communication, technology, pedagogy, and administrative management.