The aim of this research was to demonstrate the relationship between strategic management and quality in micro, small, and medium enterprises in the clothing industry in Puebla, Mexico. This research contributes knowledge by reinforcing the theory that quality is a productivity and competitiveness problem for companies. The results that are shown belong to a positivist research, of documentary review and application, with a field study on a model that allows to determine the relationship between strategic management and quality in the companies, supported by a coefficient of correlation of 0.6500 and a level of significance of 5 %. In a practical way, the concepts of "quality" and "strategic management" in the clothing industry were used. Finally, the analysis of the results concludes that there is a moderate positive relationship between the strategic management variable and the quality variable in the clothing industry in Puebla, since it is clear that if a good diagnosis is made with a good internal and external analysis that optimizes these variables effectively, it will be possible to generate objectives and strategies that allow to improve the productivity and competitive advantages over other markets.
