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• The market management which connects with the senses

  10.21158/01208160.n73.2012.592

  168-183

  2012-08-01

  Claudia Gómez R., Jorge Eduardo Mejía

• Edad y clase social de los consumidores en la acción de compra, en tiendas de autoservicio

  136-153

  2013-07-31

  José de la Paz Hernández Girón, María Luisa Domínguez Hernández

• The role of heritage tourism in the Regional Tourism Competitiveness Index in Colombia: an assessment of the relationships by using the PLS-PM

  10.21158/01208160.n90.2021.2973

  169-192

  2021-08-05

  José Mauricio Gil-León, Jhancarlos Gutiérrez-Ayala, Edgar Alonso Ramírez-Hernández

• Poder del mercado, eficiencia y racionalidad

  56-62

  1988-04-28

  Francisco A. González R.

• The location of commercial premises: a multi-criteria selection approach

  10.21158/01208160.n87.2019.2446

  207-219

  2019-12-15

  Adel Mendoza-Mendoza, Enrique Delahoz-Dominguez, Daniel Mendoza-Casseres

• Comercio electrónico y nivel de ventas en las MiPyMEs del sector comercio, industria y servicios de Ibagué

  132-154

  2016-06-13

  Vivian Lorena Sanabria Díaz, Luisa Alexandra Torres Ramírez, Laura Marcela López Posada

• Mercadotecnia transfronteriza de servicios de salud en Tijuana

  94-125

  2005-07-31

  José Guadalupe Vargas Hernández

• Analysis of Colombian market volatility in the covid-19 scenario: a review from the postulates of fractal geometry and econometric models

  10.21158/01208160.n94.2023.3750

  2023-09-10

  Alejandro Acevedo-Amorocho, Dúwamg Alexis Prada-Marín, Javier Alexander Román-Ordoñez, María Ana Martina Chía-Suarez, María Teresa Cala-Díaz

• La guerra de los servicios en mercadeo

  33-38

  1988-04-28

  Felix Amadeo Silva Sánchez

• Characteristics and perception of households with child obesity in Cuenca, Ecuador

  10.21158/01208160.n88.2020.2694

  207-220

  2020-11-09

  Marco Antonio Ríos-Ponce, Nicole Doménica Guevara-Crespo, Juan Francisco Álvarez-Valencia

• ¿Cambió la primera crisis financiera global los valores empresariales en las sociedades digitalizadas basadas en el marketing? El caso de GEM países latinoamericanos

  10.21158/01208160.n82.2017.1643

  37-59

  2017-07-26

  José Manuel Saiz Álvarez, Alicia Coduras Martínez, Carlos Cuervo Arango

• The power of corporate social responsibility to increase brand equity in Colombian banks

  10.21158/01208160.n95.2023.3828

  2023-01-22

  María Cristina Otero-Gómez, Wilson Giraldo-Pérez

• El marketing político

  10.21158/01208160.n8.1989.1005

  34-39

  1989-05-01

  Alvaro H. Cifuentes G.

• The influence of price and the strategies of visual communication based on cultural symbols of ecological brands and sustainable consumption preferences

  10.21158/01208160.n77.2014.822

  168-182

  2014-03-13

  Haidy Johana Moreno C.

• An application of the behavioral theory in the latinamerican male segment of personal care products

  10.21158/01208160.n83.2017.1821

  141-163

  2017-11-27

  Otto Regalado Pezúa, Carlos Alberto Guerrero Medina, Raúl Francisco Montalvo Corzo