Search in the journal

Search Results

• Relevance of digital marketing in the companies of Aburrá Sur

  10.21158/01208160.n88.2020.2696

  81-101

  2020-11-09

  Carlos Andrés Trejos-Gil

• Statistics models for the efficacy of digital marketing

  10.21158/01208160.n84.2018.1923

  2018-04-16

  Sara Londoño Arredondo, Yessica Johana Mora Gutiérrez, Marisol Valencia Cárdenas

• Digital marketing strategies in the promotion of the city brand

  10.21158/01208160.n80.2016.1457

  59-72

  2016-06-13

  David Albeiro Andrade Yejas

• Traditional and digital marketing tools used by large companies in developing countries and their relationship with export performance: the case of Costa Rica

  10.21158/01208160.n89.2020.2817

  33-50

  2021-03-18

  Josué Quirós-Gómez, Susan Arce-Gutiérrez

• ¿Cambió la primera crisis financiera global los valores empresariales en las sociedades digitalizadas basadas en el marketing? El caso de GEM países latinoamericanos

  10.21158/01208160.n82.2017.1643

  37-59

  2017-07-26

  José Manuel Saiz Álvarez, Alicia Coduras Martínez, Carlos Cuervo Arango

• City marketing research: a bibliometric analysis

  10.21158/01208160.n89.2020.2838

  113-130

  2021-04-12

  Carlos Fernando Osorio-Andrade, Claudia Patricia Murcia-Zorrilla, Edwin Arango-Espinal

• Characteristics and perception of households with child obesity in Cuenca, Ecuador

  10.21158/01208160.n88.2020.2694

  207-220

  2020-11-09

  Marco Antonio Ríos-Ponce, Nicole Doménica Guevara-Crespo, Juan Francisco Álvarez-Valencia

• Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

  10.21158/01208160.n80.2016.1313

  12-25

  2016-06-13

  Amalia Novoa Hoyos, Mauricio Sabogal Salamanca, Camilo Vargas Walteros

• Marketing places as a strategic tool used in the municipality of Viota Cundinarmarca, Colombia

  10.21158/01208160.n83.2017.1822

  119-139

  2017-11-27

  Adriana Rocío Rodríguez González, Omar Guiovanni Quijano

• The market management which connects with the senses

  10.21158/01208160.n73.2012.592

  168-183

  2012-08-01

  Claudia Gómez R., Jorge Eduardo Mejía

• Neurodesign: application of neurotechnology to interpret emotions which affect decision making when buying online in platforms such as e- commerce from the spanish retailing sector

  10.21158/01208160.n85.2018.2057

  181-196

  2018-11-27

  Daniel Puente Berdasco, Carlos Andrés Pinilla Díaz

• Exploration of perceived value attributes in mobile telephone operators. Features and relations

  10.21158/01208160.n80.2016.1455

  27-39

  2016-06-13

  Leonardo Ortegón Cortázar, Milton Wilches Tamayo, Nadia Andrea Soledad Rojas, Deiby Alejandro Ayala

• Exploration on web design and architecture. Their application in the banking sector from the customer´s perspective

  10.21158/01208160.n80.2016.1456

  41-58

  2016-06-13

  Katherine Leyva Vallejo, Lina Alarcón Barrera, Leonardo Ortegón Cortázar

• ICT, an effectiveness factor in the application of digital marketing to retail businesses

  10.21158/01208160.n80.2016.1460

  105-116

  2016-06-13

  Ricardo Prada Ospina

• Preliminary characterization of the Green Antioquian consumer: the case of the consumers from Valle de Aburra

  10.21158/01208160.n78.2015.1192

  92-107

  2015-07-10

  Nelcy Rocío Escobar Moreno, Adriana Gil Rueda, Aura Cristina Restrepo Botero

• Key factors in marketing management which affect the competitiveness of the graphic communication sector in Barranquilla city, Colombia

  10.21158/01208160.n75.2013.776

  140-151

  2013-03-06

  Ernesto Cantillo Guerrero

• The mobile marketing in Colombia- its current situation and projection Year 2012

  10.21158/01208160.n73.2012.591

  136-167

  2012-08-01

  Orlando Martínez Gómez, Katia Arango P.

• Marketing cultural

  10.21158/01208160.n60.2007.408

  123-146

  2007-07-31

  Claudia Gómez Ramírez

• An application of the behavioral theory in the latinamerican male segment of personal care products

  10.21158/01208160.n83.2017.1821

  141-163

  2017-11-27

  Otto Regalado Pezúa, Carlos Alberto Guerrero Medina, Raúl Francisco Montalvo Corzo

• The influence of price and the strategies of visual communication based on cultural symbols of ecological brands and sustainable consumption preferences

  10.21158/01208160.n77.2014.822

  168-182

  2014-03-13

  Haidy Johana Moreno C.

• Formación en emprendimiento en estudiantes de la carrera de administración de empresas en la Universidad Pública de Popayán = Entrepreneurial formation of business administration students of a Public Institution in Popayan, Colombia

  10.21158/01208160.n71.2011.550

  40-51

  2011-08-01

  Zamanda Correa Correa, Carolina Delgado Hurtado, Yenni Angélica Conde Cardona

• El marketing político

  10.21158/01208160.n8.1989.1005

  34-39

  1989-05-01

  Alvaro H. Cifuentes G.

• The role of heritage tourism in the Regional Tourism Competitiveness Index in Colombia: an assessment of the relationships by using the PLS-PM

  10.21158/01208160.n90.2021.2973

  169-192

  2021-08-05

  José Mauricio Gil-León, Jhancarlos Gutiérrez-Ayala, Edgar Alonso Ramírez-Hernández

• Marketing y responsabilidad social de las organizaciones

  47-56

  1998-02-27

  Orlando Salinas Gómez

• Impact of strategic planning and marketing on the competitiveness of dough and tortilla producing microenterprises in Chalcatongo de Hidalgo, Oaxaca

  10.21158/01208160.n93.2022.3569

  2022-02-05

  Lluvia Jazmín Arellano Mont