Lean startup methodology: development and application to develop entrepreneruship
Abstract
Rev.esc.adm.neg
This study aims at explaining the application of Lean startup methodology and reviewing different points of views and actions that it involves. This is a methodology arising in entrepreneurial environments, facilitating the implementation of business and avoiding wasting time, resources and efforts. It proposes to launch a startup as a former step to take in company creation. In fact, this is an experiment which allows the entrepreneur to find a profitable business model before starting a business. In the accountancy of the Lean startup methodology, its main benefit is to reach validated learning. This empirical learning process originates from some validated hypothesis through a product with minimal features to provide the entrepreneur with necessary data which facilitates the discovery of a profitable business model and the start of the company, reducing the fear to failure that stops the process in which entrepreneurs turn their ideas into real business.
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