The aim of this research is to evaluate the potential and effectiveness of geo-referencing longtail keywords in the specific sector of online sales of natural beverages by means of a Search Engine Marketing (SEM) campaign. The theoretical basis comes from a series of investigations about the classification of keywords and the effect that the location has on marketing campaigns. For the creation of the ads, we compiled an analysis on how people who consume this type of product searched for it on the Internet, the associated benefits, and the competitors. The words with high competence and a good level of searches were chosen, and then, in order to measure the effectiveness of these search terms, we ran a campaign of six ads on Google for 10 days. With the analysis of the results, we identified that only leading market brands and franchises that are present in different cities use the geolocation feature.
