The University of Artemisa was founded in Cuba in 2012, as a result of the merging of several higher education institutions with different working styles. The research project "Pedagogical model adapted to the training demands of the 21st Century professionals" arises precisely from the necessity of training its own teaching staff. The theoretical foundations of the project, which not only state the educational demands of the 21st Century regarding the formation of professionals in institutions of higher education, but also include the diagnosis of the initial state of the variable "formation of the undergraduate professional" were used for this work, whose objective is to determine the main educational demands in the training of professionals at the University of Artemisa. The methods and techniques used in this work included: analysis and synthesis, deduction-induction and the Vester matrix, which is considered a development instrument that is part of the Logical Framework Matrix, an analytical tool that is mainly used in the planning of research projects. The educational demands of the Cuban society in the 21st Century in institutions of higher education were determined from the cognitive-instrumental and axiology aspects. Then, six of those educational demands were analyzed and submitted for the application of the Vester matrix, with the objective of weighing the priority of attention by professors. The results obtained were used to determine the following as the main educational demands: work and research skills, and the mastery of Information and Communication Technologies.
